Leading a team of writers and copywriters at a patient engagement agency for pharmaceutical clients.
- Building and leading a team of creative professionals with backgrounds in copywriting and editing, setting creative goals and vision for the brand, and delivering top-of-the-line creative strategies.
- Developing and influencing brand initiatives ensuring consistency with the tone of voice and brand messaging.
- Managing the creative process from concept to completion, translating marketing objectives into clear creative strategies, and leading the creative team in the production of marketing collateral.